Even when people die in an accident, and even when people in hundreds are feared dead, even then the media in the country may not take this into consideration. Why? The answer to this question is very tough to reply and it is very subjective to understand.
Today, media is just like any other industry. It is nothing but reflection of our society. As the rat race speed up in the society, it is bound to happen that it will be seen in most of the sections of the society. What makes it interesting is the hypocrisy that underlines such phenomenon? Or, is it a confusing state of mind?
Media earns its market by reaching to maximum number of people. It’s business nature may be categorized as an Fast Moving Consumer Goods (FMCG). More people read it, more the newspaper will thrive, more it will earn its capitalistic bonuses in every part of the society. So, as a pragmatic approach, to cater to the maximum number of audience, to reach to the maximum number of people, it is required that they report what people like to read.
Now, what does a person like to read? He will first like to read about his own home, his state, his people. No matter what we say about India as a diversified yet united, people, on ground, remain true to their roots. There is nothing wrong in it as I also belong to this category. And, I think its much better than those small section of so called ‘intellectual’ class who thinks that world is flat and we are one. Rubbish!
Once they know that everything is usual, and nothing untoward has happened, its time for some entertainment. Be it Cricket, be it bollywood, be it gossip, be it blah, people love to read them and feel good about it. We may reject it on the face of it but we do derive a guilt pleasure of reading them without getting caught.
And now comes the third part of the news report are news from far flung areas of the world which the reader may be interested to know. It may not be necessary that it will satisfy him about his curiosity as why Guwahati is not a state, but a capital of Assam, or Assam is not the only state in the entire north east India. Oh! Let me turn on to international politics and see if Hollande will defeat Sarkozy. Did he took funds from Gaddafi to run for elections? It will be a shame for Mr Sarkozy if it turns out to be true. Oh! I am so worried about French people.
But what about those 100 ill fated passengers of a boat that capsized in one of the most ferocious rivers in the world, the Brahmaputra? What about that inquisitiveness & love for others that was so overwhelming to some distant land? Yes, media reports them because this is what people like to read. Before anybody blame media, one should introspect and find out. Media portrays what society wants to read and know. As it has to survive in this cut throat race for survival and supremacy, they are doing their job. And, because majority of the people do not want to read it. The reluctance from people to know, understand and talk about their fellow countrymen’s plight from North East India, is the reason why media is not reporting. At the end of the day, its all about money.
No qualms against media, as an industry. You are following the simple business economics philosophy. You are working because you want to earn profit. Nothing wrong in it. However, what hurts most is the perception that they want to portray. One may feel like that one is a biggest evil as one is running after money, fame and success. I wonder who in the media is not running after all these. Get your philosophy right first before you want to impose your thoughts on someone else. As they said it in good old times, practice before you preach.
Let unfortunate ones remain in peace and may almighty give strength to the bereaved families to overcome this tragedy.